Simplicity - Orange Rule 1

"The sense of reducing to the simplest possible terms every problem that besets us." Sir Henri Deterding
Simplicity brings clarity, understanding and progress.
We are straightforward, direct and easy to deal with, making the complex uncomplicated.
Complexity leads to confusion, discouragement and a feeling of helplessness.

Professionalism - Orange Rule 2

"Is knowing how to do it, when to do it, and doing it." Frank Tyger
We are thorough and efficient, always inspiring confidence.
People have tremendous respect for professionals.
They are relied on, trusted and believed in.

"To give real service you must add something which cannot be bought or measured with money, and that is, sincerity and integrity." Donald A. Adams

Service - Orange Rule 3

Our major strength, we're constantly improving on our ability to delight our customers.
Lend a hand. Be there when you're needed.
Bend over backwards to please and serve.

Friendliness - Orange Rule 4

"The influence of each human being on others in this life is a kind of Immortality." John Quincy Adams

We enjoy working together to fulfill customers' needs, building mutually rewarding relationships.
Unfriendliness is often seen as a sign of disrespect.
But a friendly person warms the heart and is a pleasure to do business with.

Excellence - Orange Rule 5

"Is an art won by training and habituation." Aristotle
We stand out from the crowd, always refreshing, always beyond the ordinary.
Excellence is the ability to strive for the best, to never settle for average.
It is being best in class, a benchmark, an inspiration.

Trustworthiness - Orange Rule 6

"No virtue is more universally accepted as a test of good character than trustworthiness." Sharry Emerson Fosdick D.D
We are reliable, what we say is what we do; trust us to always do what is right.
Be honest.
Be trusted with information and money.
Be a confidante.

Social Responsibilty - Orange Rule 7

"It is easy to dodge our responsibilities but we cannot dodge the consequences of dodging our responsibilities." Sir Josiah Stamp

We care, we believe in building and sharing for the good of all.
Give back to society.

Innovation - Orange Rule 8

"Innovation is the application of creativity and imagination in a business context." Jeffrey Immelt